About StoneWord
StoneWord is a Vancouver-based linguistic consultancy dedicated to the analysis of language in legal, institutional, and public contexts.
A linguistic perspective on complex communication
StoneWord provides linguistic analysis and consulting for situations where language matters: legal interpretation, institutional communication, political discourse, and complex public debate.
Drawing on discourse analysis, linguistic theory, and close textual examination, StoneWord helps clients understand how meaning is constructed, framed, and interpreted in high-stakes contexts.
About the Analyst
StoneWord was founded by Daniel Avilán, a linguist and discourse analyst based in Vancouver.
His work focuses on the interpretation of language in legal, institutional, and public contexts, combining discourse analysis with contextual linguistic interpretation.
With a background in translation, linguistic research, and cross-cultural communication, his approach brings together analytical rigor and practical insight into how meaning is constructed, framed, and interpreted in complex environments.
Daniel’s work draws on methods from discourse analysis, pragmatics, and linguistic interpretation to examine how arguments are structured, how narratives are framed, and how meaning operates within institutional communication.
Selected Work
Moralizing Power: How Political Language Reshapes Legitimacy
This work formalizes the concept of pragmasemantic displacement, which underpins the analytical approach applied in StoneWord. It examines how shifts in political language reorganize frameworks of legitimacy.
Methodological approach
StoneWord approaches language as structured communication shaped by context, intention, and interpretation.
Each analysis combines close textual examination with contextual interpretation, allowing patterns of argumentation, framing, and linguistic strategy to be identified with clarity and precision.
Linguistic Consultancy 